Learn how to do strawberry makeup in 7 easy steps. This viral, fresh and flirty trend is perfect for a glowing, youthful vibe – ditch dull skin and embrace the juicy glow! Ideal for first-timers!
How to Do Strawberry Makeup: 7 Easy Steps to Achieve This Fresh and Flirty Look
Strawberry makeup took TikTok and Instagram by storm in 2023–2025, racking up billions of views for its dewy, flushed, “just-ate-berries” glow. It’s all about looking effortlessly fresh, sun-kissed and a little flirty – without heavy contour or dramatic eyes.
The beauty of this look? It’s forgiving for beginners, works on all skin tones and uses mostly products you already own. Say goodbye to complicated routines and hello to a radiant, youthful vibe that feels fun and feminine.
This 7-step guide shows exactly how to nail strawberry makeup. Let’s get juicy!
Why Strawberry Makeup is Worth Trying
- Universally flattering – Rosy cheeks suit everyone
- Low-effort, high-impact – Perfect for daily wear
- Trendy yet timeless – Viral but not gimmicky
- Skincare-makeup hybrid – Emphasises glow
Average application time: 10–15 minutes.
Step 1: Prep for That Juicy Glow
Start with clean, moisturised skin. Use a hydrating primer or glowy moisturiser (e.g., Glossier Priming Moisturizer or Charlotte Tilbury Magic Cream dupe).
Why? Strawberry makeup relies on dewy, plump skin – skipping prep leads to patchy blush or dry texture.
Step 2: Even Out with Light Coverage
Use tinted moisturiser, BB cream or light foundation. Avoid heavy matte formulas – you want sheer, skin-like coverage.
Conceal only where needed. The goal: Let freckles and natural texture show through for that fresh-picked vibe.
Step 3: Cream Blush is Your Best Friend
The heart of strawberry makeup: Rosy, diffused cheeks.
- Choose pink-red cream blush (Rare Beauty, Glossier Cloud Paint in Beam/Dusk).
- Smile and apply to apples of cheeks.
- Blend upwards towards temples with fingers or sponge.
- Layer for intensity – Start light!
Pro tip: Dab on nose bridge for sun-kissed effect.
Step 4: Add Subtle Highlight and Freckles
- Highlighter: Cream or liquid on cheekbones, nose tip, inner corners.
- Fake freckles (optional but iconic): Use brow pencil or freckle pen across nose/cheeks.
Keep it soft – Overdoing turns cute into clownish.
Step 5: Eyes – Soft and Sparkly
Keep eyes minimal:
- Neutral shadow or just mascara.
- Optional: Pink/red inner corner highlight.
- Curl lashes, brown/black mascara.
Avoid heavy liner/smokey – This look is fresh, not dramatic.
Step 6: Lips – Juicy and Glossy
- Stain or tinted balm in berry/red-pink.
- Top with clear gloss for plump effect.
- Slightly overline for fuller look (subtly!).
Favourites: Benefit Benetint, Dior Lip Glow.
Step 7: Set Lightly and Add Final Touches
- Loose powder only on T-zone if oily.
- Setting spray for dewiness (e.g., Charlotte Tilbury Airbrush Flawless).
Optional: Light bronzer for warmth – But keep cheeks the star.
Common Mistakes to Avoid
- Too much blush – Blend, blend, blend!
- Matte products – Ruins the glow.
- Heavy contour – This look is soft and rounded.
- Overdrawn freckles – Less is more.
Frequently Asked Questions (FAQ)
Q: Best products for strawberry makeup?
A: Rare Beauty blush, Glossier Cloud Paint, Benefit Benetint.
Q: For mature skin?
A: Yes – Cream products melt beautifully, focus on hydration.
Q: Drugstore alternatives?
A: e.l.f. Camo Liquid Blush, Revolution Blush Bombs.
Q: How long does it last?
A: 6–8 hours with setting spray.
Q: Dark skin tones?
A: Works great – Use deeper berry shades.
How to Do Strawberry Makeup: Final Thoughts
Strawberry makeup proves you don’t need complicated techniques for a stunning look – just strategic rosy placement and lots of glow. It’s forgiving, fun and instantly makes you look healthier and happier.
Whether for daily wear or special occasions, this trend’s staying power comes from its simplicity and universal appeal. Ditch the heavy routines and embrace the fresh, flirty vibe.
Your cheeks are waiting to shine – go get that strawberry glow! 🍓✨
